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WB expansion banner
02
July
2020
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15:48 PM
America/Chicago
Ready to Serve New Neighbors
From curbside and delivery service to new menu items, Whataburger is always looking for innovative ways to best serve you. That’s why we’re thrilled to share our plans to refresh our restaurant design and expand into new markets, starting with new restaurants in Tennessee and Kansas City. Whataburger operates restaurants in 10 states, from Arizona to Florida, and will continue to grow new and existing markets. In fact, 15 new restaurants will be built this year and 25 restaurants next year, in addition to remodeling many existing restaurants.
“We’re always excited to hear we have so many fans across the country, and we are looking to open restaurants in Tennessee, Kansas City and our existing markets as part of future expansion plans,” said James Turcotte, Senior Vice President, Real Estate. “We don’t have specific details to share about plans for any particular city at this time, but will be happy to share when the time is right.”
In addition to expansion, Whataburger also will begin franchising our restaurants for the first time in almost 20 years. This will allow us to open more restaurants in more areas – more quickly and efficiently – while providing job opportunities and investing in the communities we serve.
Restaurant Refresh
Along with plans for expansion, we’re proud to roll out a new look for our restaurants to better serve our guests, increase our capacity, and continue to deliver the quality food and friendly customer service our customers expect from us.
Whataburger will introduce new restaurant models and remodels that have a reduced environmental impact by using renewable resources when possible, LED lighting and more efficient equipment for 24-hour use.
More restaurants will feature elements of this new look soon. The remodels will vary based on the needs of each location, ranging from kitchen and exterior upgrades in some restaurants to major updates in others. What’s not changing? The iconic elements we’re known for. You’ll see plenty of orange and white stripes and that classic Whataburger flair our Family Members and guests know and love.“There are a lot of things our customers hold sacred about Whataburger, including the iconic A-frame, orange and white stripes, and the strong link to our history,” said James Turcotte, Senior Vice President, Real Estate. “Whataburger’s new restaurant designs and remodels will stay true to our unique look, just in an updated and fresh way.”
Take a look at some of our new designs in our gallery and get ready for the new and improved Whataburger.
ABOUT WHATABURGER:
Whataburger serves up Goodness 24/7. Our original recipes are made to order, just like you like it, and we pride ourselves on extraordinary hospitality and meaningful connections in our communities. That’s what’s led fans to Whataburger since Harmon Dobson served our first customer in 1950. Headquartered in San Antonio, we’ve stayed close to our roots while building sales of more than $3 billion annually across our 15-statefootprintand over 1,000 restaurants. Even with our exceptional menu, we know that people make the difference at Whataburger. That’s why we’re among QSR Magazine's Best Brands to Work For in 2023 and consistently win culture excellence awards, including Top Workplaces 2023. Want to become part of our orange spirit? Apply to become a Family Member (what we call our employees) atwhataburger.com/careers. Just hungry for a great meal? Download our app on ios or android to order ahead. Shop Whataburger branded merchandise and selected sauces including our famous Fancy and Spicy Ketchup atWhataStore.comand find Whataburger original-recipe products ingrocery stores. See ourpress kitfor a list of locations, fun facts, milestones and other company information.
